BEST FREE MOBILE MARKETING APP OF 2020/2021 BY RANKING
MOBILE MARKETING, I believe marketing has a marketing problem. Ask most people what marketing is and they think of some form of either selling (I am great and you should choose me because of reason A or B) or advertising (buy our stuff and you will have a better life, be more attractive, have more sex, attract better partners, be happier.)
Marketing is the process of teaching
consumers why they should choose your product or service over those of your
competitors, and is a form of persuasive communication. It
is made up of every process involved in moving a product or service from your
business to the consumer. Marketing includes creating the product or service
concept, identifying who is likely to purchase it, promoting it, and moving it
through the appropriate selling channels.
If the objective
of your business is to sell more products or services, then marketing is what
helps you achieve that goal. Anything that you use to communicate with your
customers in a way that persuades them to buy your products or services is
marketing, including advertising, social media, coupons, sales, and even how products are displayed.
Marketing is the
deliberate communication of value, intended to influence consumer decisions.
The entire marketing process begins with market research, identifying your
target market, and understanding customer needs. Marketing operations include
all aspects of the business, from developing the product concept to
advertising. The goal of marketing is to get people interested in your product
or service no matter where they are in the sales cycle.
What are mobile marketing options?
Mobile marketing
is a multi-channel, digital marketing strategy aimed at reaching a target
audience on their smartphones, tablets, and/or other mobile devices, via
websites, email, SMS and MMS, social media, and apps. In recent years,
customers have started to shift their attention (and dollars) to mobile.
Because of this, marketers are doing the same in order to create true Omni
channel engagement. As technology becomes more fragmented, so does marketing.
And in order to earn and maintain the attention of potential buyers, content
must be strategic and highly personalized.
When it comes to
mobile marketing, this means keeping devices in mind and utilizing SMS/MMS
marketing and mobile apps. Mobile marketing is an important piece of the puzzle
when it comes to building out any short-term or long-term marketing plan. From
email, to pay-per-click (PPC), search engine optimization (SEO), content
marketing, and social media marketing, there is a mobile marketing channel to
reach every part of your audience where they are most comfortable. For mobile
marketing to be effective, you need to curate a cohesive experience that
customers expect—and that can be a real challenge as you work to acquire,
engage, and retain users across a variety of platforms.
WHY MOBILE MARKETING IS IMPORTANT
Mobile marketing
can do wonders for driving brand value and demand for your products or services
by leveraging mobile devices to connect with more consumers in real time at any
point in the customer lifecycle. Mobile is also growing steadily. According to
eMarketer, mobile versus desktop usage stats in the United States in 2018 show
that the mobile-only audience will grow to 55.7 million (nearly 19%) by 2022,
and Adweek estimates that 79% of smartphone users have their phones on or near
them all but two hours a day. Today, there are more mobile devices in the world
(8.7 billion) than people (7.1 billion), due largely in part to our voracious
appetite for new technology. U.N. data analysts have found that in the United
States, 71.5% of citizens over the age of 13 have a smartphone, and 66.5% have
smartphones globally (WorldoMeters U.N. data, GSMA Intelligence). To harness
the growing power of mobile marketing, you must focus on creating a seamless
experience that your audience expects.
HOW MOBILE MARKETING IS USED TO ATTRACT NEW
CUSTOMERS
As a direct-response medium that’s easily customizable and features sophisticated tracking options, it’s also an ideal marketing channel. Without question, mobile marketing is an essential part of every digital marketer’s strategy, so its important marketers know how to use the medium effectively to make the most of their efforts and maximize profits. Here’s a brief guide on mobile marketing to help you leverage the power of the mobile phone to draw more people to your brand.
Responsive web design
Making the mobile
version of your website look great and easy to read is the first step to
drawing new prospects to your little corner online. This means making sure your
website is responsive, and can adapt to the specific screen dimensions of the
mobile device (iPhone, Samsung Galaxy, iPad) being used to see your content. A
mobile-friendly website is now also crucial to your mobile rankings; Google has
revealed that a mobile-friendly version of a website is a key metric used when
determining a site’s position on the mobile SERP.
More and more
online shoppers and visitors in general will be visiting your website on mobile
devices (smartphones and tablets). Without a responsive website, these visitors
won’t be able to complete an order through your shopping cart or sign up for
other goal-oriented features. These problems also may occur:
Text or images
will be cut off and inaccessible to users.
Text will be too
small.
Scrolling will not
function properly.
Forms can’t be accessed
or completed. This means no newsletter or email sign-ups, event registrations,
and more.
Buying your
products will be almost impossible.
Of course, these
problems lead to frustration and the last thing you want is frustrated
customers or visitors who abandon your site. Wondering what your
mobile-friendly site design should look like?
Mobile-Friendly Email
In addition to a
mobile-friendly website, your email newsletters and automated email
communications need to be mobile–friendly. The fact that over half of email is
opened on a mobile device instead of on a desktop PC also means that marketers
need to tailor their email communication for mobile consumption. That number is
only destined to grow along with mobile usage in general.
When you run your
email tests, look at your email test sends on multiple mobile devices to make
sure they are responsive to whatever size screen you are using. This includes
big screens, too. A responsive and mobile-friendly design for website or email
means that it fits to any size screen your
audience should be able to see your message whether they are on their Apple
Watch or plugged into a big-screen monitor.
Develop an App
Recent research
has shown that users spend on average of about 2 hours per day on mobile apps.
In fact, this article shows how apps are becoming more important than mobile
browsers. This is on the heels of research from Harris Poll and the Interactive
Advertising Bureau (IAB) that 88 percent of consumers’ mobile Internet time is
spent on apps. That leaves just 12 percent for mobile web browsing or other
activities.
The fruits of your
future marketing efforts may come from the smartphone app. Having an app that
takes up real estate on a smartphone screen gives your brand constant
visibility, and is a convenient shortcut to what your brand provides. Apps give
you the opportunity to use push notification to stay top of mind with your
audience and also alert them to new offers, coupons, news and other important
information. The fact that mobile phones have a built-in payment system, as
well, also means that consumers can purchase products and services without
having to leave their device—perfect for retailers or other service providers.
Adopt a Short URL
Bridging the gap
between the offline and online worlds with the mobile phone has been at the top
of the digital marketing agenda for some time. For more than a decade, digital
marketers put their faith in the QR code to bridge this gap. But this
technology hasn’t proved as successful as most had imagined.
A better option
these days is to create short—and memorable—URLs for mobile users to type into
their phones. Most short URL tools or services have built-in reporting and
analytics features to help you better understand your audience and make
accommodations to improve their experience as well as your bottom line.
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HOW MOBILE MARKETING CAN BE USED IN ENHANCING BRAND
PERFORMANCE
As today everyone
spends many hours with their mobiles, you need an outstanding mobile marketing
strategy. The truth is that as a marketer you should care about mobile use.
Otherwise, you would not be applying the latest strategies to reach your
audience.
Though not any
strategy will help you to achieve your goals. Likewise, you will want it to be
profitable.
So, if you want
your mobile marketing strategy to be rewarding, you need to focus on several
aspects. It is not enough to make your website, applications, blogs, or
products mobile-friendly. This will help of course, but for a lucrative mobile
marketing strategy you will need to take into account other facets.
Thus, I will deal
with the most significant features which affect the success of a mobile
marketing strategy below.
Your website is
the first place your clients will go to get support and find out information
about your business. Hence, you need to make sure their UX is as satisfactory
as possible.
These and many
other things are more and more often checked with a mobile apparatus today.
This means that your web page has to be as optimized as possible to guarantee
the best UX. It is mandatory to adapt all your content for mobile devices. You
can easily do that by writing shorter messages. Besides you can adapt your CTAs
for mobile use. And don’t forget to make it easy to scroll or click anywhere in
your site with any device.
What’s
more, if you want to make sure your website is as optimized as possible, you
can use apps like Crazy Egg or Google Analytics for
Mobile. They will help you to enhance those aspects which need improvement.
Optimizing your
site is not only beneficial for a successful mobile marketing strategy, it will
also help you to rank higher in search engines.
Apart from
improving your Web page, you will need to choose the right keywords. Mobile
users type more specific and shorter keywords when they want to find out
information about a product. So, you need to bear mobile users in mind when
creating content for your site, adverts, emails, messages, etc
One of the best
ways by which you can boost your mobile marketing strategy is by using text
messages to communicate with your audience. You can text you customers for
instance to invite them to subscribe to your text list. You can include a CAT
in your SMS. Thus, if they click on it, they will become part of an exclusive
group of clients. Hence, they will receive extra information about your
products and special offers.
It is somehow a
way of convincing them to form part of a group who receives a distinctive
treatment. So, they will feel special. And, it will help you to engage with them.
You can also use SMS to communicate with your clients. For example to remind
them of an appointment they might have organized with you.
Yet, these days
mobile communication is dependent on very well-known apps which almost everyone
uses. Hence, you can also work with them to communicate with your customers. Not
only is the use of apps on the rise, but also the use of social networks on
mobiles. And, it is also possible to communicate with your audience through
platforms such as Twitter, Facebook, etc from your mobile device.
HOW MOBILE MARKETING IS EFFECTIVE
a) Mobile
promotion
Unsurprisingly,
one of the most popular marketing strategies nowadays is creating mobile ads.
There are several ways of displaying mobile ads. Choosing one or another would
depend on your audience and their preferences.
Remember that
creativity is a must if you want them to be effective.
The most prominent
mobile ads are the following:
VIDEO ADS
Video ads are not
only fashionable, but also one of the most profitable ways to advertise your
product/services for mobile users. Videos are quite distracting and viewers do
not need to do anything while watching them.
Yet, you will need
to create original videos if you want them to catch your audience’s attention.
Yet, it is key that are not annoying for viewers, so you´ll need to be careful.
BANNER ADS
Banner ads are
possibly the most traditional type of mobile marketing ads. This kind of ads
are usually embedded into another website. And, their main aim is to drive
visitors to this website to the one of the advertisers.
They are quite
simple in comparison to other types of mobile ads. Some consist of an image
only, others image+text as well as a CTA. If you want them to be remarkable,
you will need to make them eye-catching. They are still quite common today.
Besides, they are cost-productive.
INTERSTITIAL ADS
This type of ads
are full screen images or videos. They usually pop up within transition points
like moving on to the next level.
They are typical
of games and certain apps. Yet, you should not use them before users have completed
a task or they won’t be effective.
NATIVE ADS
Native ads are
those mobile ads whose aim is to camouflage in the medium as if they were
native. That is to say, they are not evident adverts.
People consume
them as if they were part of the content they are consuming. So, they tend to
be more persuasive than other types of ads. Also, users cannot block them.
RICH MEDIA ADS
This form of
mobile advertising is probably the newest. It can involve several formats such
as audio, text, images, video, etc.
It is somehow a
way of providing your audience an outstanding experience. They are trendy as
people can interact with them.
Another kind of
mobile promotion is mobile affiliate marketing. That is to say an influencer or
a business would try to promote the products of another business. The latter
would reward the influencer in exchange for the promotion. Thus, it´s an
agreement between two parts who expect a win-win outcome.
Mobile affiliate
marketing is the one that targets mobile users. Its relevance is increasing as
the number of people who use their smartphones for buying has increased too.
Not only social
media influencers are benefiting from this type of marketing, bloggers are
starting to promote products and services too.
Among the benefits
of mobile affiliate marketing, it is relevant to mention the following:
- Advanced
chances of targeting specific audiences with geotargeting
- Mobile
marketing is on the rise and will keep on rising in the following years
- There’s
always room for innovation as it is still developing.
b) Local business
support
You can also
provide an outstanding local business support to your customers. First of all,
you should make it easier for your audience to find you.
Thus,
it’s a good idea to register your brand in Google My
Business. All you need to sign up is a Google account. Then,
you just have to follow the steps.
It will improve
your SEO as mobile users will find you more quickly. They will be able to find
you in a map as well as have access to relevant information about your brand.
Besides, you can
create an advertising campaign just for locals. It will definitely help you to
get better local results. And also, it will boost your local image.
c) Customer
services
You can also help
your customers through social networks. If you and your customers have an
account on any social network, you can make use of this account to improve the
relationship you have with them.
For instance,
solving their doubts by providing essential information. You can also answer
their queries in these platforms. You can send them text messages, emails,
reply by using your account on Twitter, Facebook, etc., and much more.
It depends on your
clients and how do they prefer to engage with you. You should use the channel
that is more comfortable for them. And also, the one they have used to ask you
questions.
Apart from
providing support through their mobiles, it will also help you to engage with
them and gain their loyalty. It won’t be only beneficial for your customers,
you will also have the chance to collect loads of information from them.
Indeed, you should use this data to improve your product/service.
You should always
reply to their messages whether they are positive or negative. This way, they
would see that you care for them. As mobile users they would expect prompt
answers. So, you should revise messages, comments, etc. on a regular basis.
How much does mobile marketing cost?
While there is no
fixed amount to what marketers around the world are willing to spend on their
marketing strategy for mobile, one undeniable fact is, there has been a
consistent growth in mobile marketing spend. This is because almost every
customer is on mobile, and businesses can't afford to reach out to their prospects
and customers.
According to CMO survey results 2020,
"Mobile spend continues to rise. It is expected to grow 73 percent over
the next five years, with companies citing social ads the highest spend on
mobile. Businesses that sell at least 10 percent online see the most value with
mobile, averaging 4.1 percent compared to a 2.7 average for companies that
don't sell online. Difficulty tracking customers across the mobile journey is
the top challenge for companies."
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Benefits of Mobile Marketing
Going with mobile marketing has a few advantages that are worth mentioning. It’s a type of direct marketing, meaning that it’s more likely that someone will see the ads since their phone is always nearby. Plus, consumers can communicate with a seller instantly and the path to purchase is streamlined. Payments can be made right on their phones and sometimes through the ad platform. There’s also a chance of your ad, let’s say on social media, of going viral. It could be for good or bad reasons, but as the saying goes, there’s no such thing as bad publicity, right? You can also create your own niche on mobile, especially because this type of marketing is still relatively new to marketing companies and departments. That means that if you get started right away with mobile marketing, you’ll be ahead of the curve.
We very well could see the shift toward mobile marketing overtake the eCommerce atmosphere in the next year, as right now it’s not far behind purchases made on PCs. If you feel new to mobile marketing, or digital marketing in general, feel free to reach out to us and we’re happy to help. We also offer Free Marketing Audits for those of you who are doing what they can, but want to know how exactly it’s working out.
The global Mobile Marketing market provides comprehensive information that is a valuable source of insightful data for business strategists for the 2020-2025 decade. The market analysts composing this report have provided detailed insights into the leading growth drivers, constraints, challenges, trends and opportunities to offer a complete analysis of the global Mobile Marketing market. Market participants can use market dynamics analysis to plan effective growth strategies and prepare in advance for future challenges. Every trend in the global Mobile Marketing market is carefully analysed and researched by market analysts. With technological breakthroughs in the marketplace, the Mobile Marketing industry is likely to become a commendable platform for investors in the emerging Mobile Marketing market.
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The complete value chain and downstream and upstream essentials are studied in this report. Essential trends like globalization, growth progress boost fragmentation regulation & ecological concerns. This Market report covers technical data, manufacturing plants analysis, and raw material sources analysis of Mobile Marketing Industry as well as explains which product has the highest penetration, their profit margins, and R&D status. The report makes future projections based on the analysis of the subdivision of the market which includes the global market size by product category, end-user application, and various regions.
Topmost Leading Manufacturer Covered in this report:
Airship, Swrve, Vibes, Braze, Adobe, Acoustic, L.P., Localytics, Oracle, Salesforce, SAP, Marketo, Pyze, FollowAnalytics, Xtremepush, and more.
Conclusion
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